Brand Identity + Website UI/UX Design

Falcon is an intelligent system for detailed website performance monitoring.

We signed up to do the company's logo - and definitely like with all other logo projects, wanted a central thought to be a part of our creative process.

Doing our research on the falcon (the bird) and connecting its characteristics to Falcon (the website performance monitoring tool) - we decided to focus on the sheer physical beauty and capabilities of our muse. As we learnt more about the falcon, we discovered that it was the fastest animal on the planet, capable of reaching speeds of 200 miles per hour when swooping down on its prey.

Using this very impressive fact as a visual premise and thought as well, we drew out geometric patterns that were to signify a falcon swooping down into building relevant data and information for client websites.

For the colour of the brand, we chose orange - because orange combines the dynamism of red and the cheerfulness of yellow. When used well, it is a very exciting colour that represents: enthusiasm, creativity, determination and success.

Finally, the look we created was well received by the client and is now deployed across various brand touchpoints.

If it's working out for you, you're probably out working.